How Does Business Architecture Assist Organizations from Strategy to Execution?

Author(s)

Editor & Founder, BPMInstitute.org, BAInstitute.org and DBIZInstitute.org
With over 25 years experience building and creating professional communities, Gregg Rock is recognized as an industry leader in professional training and education vital to helping enterprise organizations support their transformation initiatives. His work has been recognized in the Wall Street Journal, Fortune Magazine, Financial Times, CIO Magazine, and New York Times. Throughout his career Gregg has developed communities, hosted executive networking forums and the formation of advisory boards on topics ranging from IT security and outsourcing to multimedia and Y2K, but is most widely associated with his accomplishments in the areas of Business Process Management (BPM), Digital Business (DBiz), Business Architecture (BA), and Cloud Computing. BPM in particular is a widely accepted approach for designing enterprise organizational and information systems. This focus on process-related skills is creating demand for BPM content, collaboration, and training resources by corporations—a niche Gregg has spent years to fill. In 1997, Gregg founded BrainStorm Group and the network of BrainStorm Communities, consisting of discipline-specific web portals for BPM, BA, and SOA practitioners to network and receive education, professional training online and through live in-person events. This has enabled over 100,000 practitioners from over 125 countries to collaborate and share best practices, online and face-to-face. BrainStorm Communities feature a comprehensive suite of member services including newsletters, discussion groups, blogs, virtual and live events, live and online training, certificate programs, and professional certification. During his tenure, Gregg has produced more than 100 industry events in North America, South America, EMEA, and Australia attended by over 300,000 professionals. He led the development of the Certified Business Process Management Professional program. Harnessing the collective intelligence of leading BPM subject matter experts, this certification establishes an objective evaluation of a BPM professional’s knowledge, skill, and ability. He recently led the launch of BrainStorm's newest Community, focused on Digital Business and Transformation - DBizInstitute.org. Gregg also earned his private pilot license in 1991 and remains an active member of Aircraft Owners and Pilots Association (AOPA). When not flying, he’s active in his community and enjoys coaching little league, soccer, and lacrosse for his children.
Faculty Member, BAInstitute.org and President, Hunt Consulting Group, LLC
Faculty Member, BAInstitute.org, Certified Business Architecture Institute Professional (CBAIP) and Managing Director, Hunt Consulting Group. Providing business architecture consulting and training services empowering organizations to design and deliver tomorrow's businesses today!

Gregg Rock interviews Ed Hunt.

GR: How does business architecture assist organizations from strategy to execution?

EH: Gregg that’s a very important question. BA helps across the organization, and I think one of the most important ways is its use of models to convey concepts of the organization; it begins with capabilities, all the way through process information and understanding. It helps an organization understand the operational complexity of the business. The business has a real clear idea of what they do, and they might have an idea of what they want to do, but the hard part is solving the business problem. I always like to say it’s never a technology problem: While our industry loves the new technology, and we think the new technology is going to magically solve the problem, it just gives us another tool in the toolbox to address it. It always comes back to a business problem. “What’s the operational implication to my business?” What’s the implication of adding this new product, new service, new market, and consolidating or acquiring a new business? Business architecture plays a key role in communicating that to the business.

So many times, business architecture understands “Well, if I do this every time you build a capability, not only can you meet the immediate need, but it gives you an ability to do something that’s next.” And the business architect keeps saying “What’s next?” and then going back to the business and the strategy to say not only can we meet this need, but if we take this new business function or service and apply it to the existing business or a new opportunity, we can build that into the solution, we can build that into the structures, and then we can achieve agility because we’ve already anticipated what that dimension needs to the business.

GR: And I think it’s critical with the speed that the marketplace is moving in and as fast as things are changing, business architecture provides organizations with that roadmap so they can figure out “Do we have these capabilities, do we need to acquire these capabilities, are there new opportunities, new services, or new products that we can develop?”, and business architecture really helps to lay that out in a very tangible way.

Editors Note: 

Watch the entire Need to Know: Business Architecture video series. 

Read the other articles in the series here: 

Article 1: What is Business Architecture? 

Article 2: Why is Business Architecture Important to IT Delivery? 

Article 3: How Does Business Architecture Improve Business Outcomes?

Article 4: What is the Connection Between Business Architecture and Digital Transformation?

Article 5: How Does Business Architecture Enable Execution?

 

Want to be featured in the next Need to Know series to share your expertise? Get in touch – we’d love to hear from you. 

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