According to Business Week’s Bruce Nussbaum, “There is, in fact, a whole new generation of innovation gurus. They are not the superstars of the ’90s, such as Clayton Christensen, who focused on what might be called macro-innovation – the impact of big, unexpected new technologies on companies. The new gurus focus more on micro-innovation – teaching companies how to connect with their customers’ emotions, linking research and development labs to consumer needs, recalibrating employee incentives to emphasize creativity, constructing maps showing opportunities for innovation.”
Understanding the Difference Between a Certificate and Certification
As professionals seek to advance their careers or pivot to new fields, understanding the variety of learning and credentialing options is essential. At BPMInstitute.org, we often encounter students wondering whether they should pursue a certificate or certification in Business Process Management (BPM). This article is designed to clarify the differences, highlight the benefits of each, and guide prospective students in making the best decision for their career goals.
