BPM Certification vs. Specialist Certificates: Which One Is Right for You?

Author(s)

Managing Partner, M & A Consulting LLC
Business Process & Technology Management Expert in Financial Services, Logistics & Supply Chain, Retail IT. Cross functional and Global Leader in diversified industries. Process Mining expert.
Editor & Founder, BPMInstitute.org, BAInstitute.org and DBIZInstitute.org
With over 25 years experience building and creating professional communities, Gregg Rock is recognized as an industry leader in professional training and education vital to helping enterprise organizations support their transformation initiatives. His work has been recognized in the Wall Street Journal, Fortune Magazine, Financial Times, CIO Magazine, and New York Times. Throughout his career Gregg has developed communities, hosted executive networking forums and the formation of advisory boards on topics ranging from IT security and outsourcing to multimedia and Y2K, but is most widely associated with his accomplishments in the areas of Business Process Management (BPM), Digital Business (DBiz), Business Architecture (BA), and Cloud Computing. BPM in particular is a widely accepted approach for designing enterprise organizational and information systems. This focus on process-related skills is creating demand for BPM content, collaboration, and training resources by corporations—a niche Gregg has spent years to fill. In 1997, Gregg founded BrainStorm Group and the network of BrainStorm Communities, consisting of discipline-specific web portals for BPM, BA, and SOA practitioners to network and receive education, professional training online and through live in-person events. This has enabled over 100,000 practitioners from over 125 countries to collaborate and share best practices, online and face-to-face. BrainStorm Communities feature a comprehensive suite of member services including newsletters, discussion groups, blogs, virtual and live events, live and online training, certificate programs, and professional certification. During his tenure, Gregg has produced more than 100 industry events in North America, South America, EMEA, and Australia attended by over 300,000 professionals. He led the development of the Certified Business Process Management Professional program. Harnessing the collective intelligence of leading BPM subject matter experts, this certification establishes an objective evaluation of a BPM professional’s knowledge, skill, and ability. He recently led the launch of BrainStorm's newest Community, focused on Digital Business and Transformation - DBizInstitute.org. Gregg also earned his private pilot license in 1991 and remains an active member of Aircraft Owners and Pilots Association (AOPA). When not flying, he’s active in his community and enjoys coaching little league, soccer, and lacrosse for his children.

Business Process Management (BPM) is a broad and evolving discipline, with multiple paths that can elevate your expertise and value in the job market. After gaining a solid foundation and some practical experience, you might be wondering how to formalize—or further diversify—your BPM knowledge. Two primary routes often come to mind: pursuing a full BPM certification or focusing on a specialist certificate in an area like automation, Lean Six Sigma, or industry-specific frameworks. Each approach has its unique merits, and the best choice depends largely on your career goals, learning style, and the needs of your organization. In this article, we’ll break down the differences between general BPM certifications and various specialist certificates to help you decide which track aligns best with your aspirations.

Why Pursue Any Certification at All?

Before diving into which certification to choose, it’s worth asking why you should consider formal credentials in the first place. Certifications offer:

  • Structured Learning: They provide a curriculum that ensures you’ve covered essential knowledge areas, reducing the risk of skill gaps.
  • Credibility: A recognized certification demonstrates to employers or clients that you’ve met a certain standard of expertise, making you more competitive for promotions or new roles.
  • Networking Opportunities: Many certification programs involve peer interactions—through forums, group projects, or alumni networks—potentially connecting you with colleagues who share your passion for BPM.

Certifications can be a strategic stepping stone, validating your skills as you grow from operational process improvement to enterprise-level transformation.

Route 1: A Full BPM Certification

Think of a BPM certification as the “general practitioner” route. It typically covers core concepts such as process modeling, process analysis, governance, and performance measurement. Coursework often dives into methodologies like the BPM life cycle, best practices in stakeholder management, and process automation considerations. Some programs may also include elements of supporting disciplines (e.g., change management, Lean, or Agile) but in less depth compared to a dedicated specialist track.

  • Advantages:
    • Holistic Perspective: A BPM certification ensures you understand how all the pieces—strategy, modeling, analytics, and improvement—fit together.
    • Career Flexibility: Because it’s broad, you aren’t pigeonholed into one specialty; you can adapt to roles in various industries or departments.
    • Strong Foundation for Leadership: If you aim to manage cross-functional projects or lead a Center of Excellence, this well-rounded knowledge becomes vital.
  • Potential Drawbacks:
    • Less Depth in Specific Areas: If your organization urgently needs advanced analytics or AI-driven solutions, a general certification won’t dive deeply into those topics.
    • Longer Commitment: Comprehensive BPM certifications usually require more coursework and a larger time investment.

Route 2: Specialist Certificates

On the other hand, specialist certificates focus on distinct domains—like BPM+ (for advanced notation and compliance), Lean Six Sigma (for data-driven waste reduction), RPA (robotic process automation), or industry-specific programs in finance or healthcare. These tracks target narrower skill sets with increased depth, allowing you to become an expert in a particular niche.

  • Advantages:
    • Deep Expertise: You gain a higher level of proficiency in a specific area, making you a go-to resource for complex projects.
    • Immediate Relevance: In organizations that need quick wins in automation or compliance, a specialist certificate can have an immediate, tangible impact.
    • Competitive Differentiator: If your field is crowded with general BPM practitioners, specialized credentials can help you stand out.
  • Potential Drawbacks:
    • Less Breadth: You might be seen primarily as “the automation person” or “the Lean Six Sigma expert,” which can limit opportunities if you want broader responsibility.
    • Prerequisite Knowledge: Specialist programs often assume you have a baseline understanding of BPM fundamentals, so jumping straight into a specialist track might be challenging if your BPM foundation isn’t strong.

Key Considerations for Making Your Decision

  1. Career Goals:
    Are you aiming for a leadership role that oversees multiple process domains, or do you envision yourself as the in-house authority on a specific technique like RPA or advanced modeling? A broad certification can fast-track you to managerial or consultative positions, while a specialized route might cater more to hands-on subject matter expertise.
  2. Organizational Needs:
    If your company is on the cusp of a major automation project, an RPA certificate could provide immediate ROI. Conversely, if leadership wants to embed BPM culture enterprise-wide, a broad BPM certification might help unify disparate teams under a common methodology.
  3. Learning Style and Time Commitment:
    Specialist certificates often involve shorter, more targeted curriculums, while full BPM certifications can demand more extensive study or project work. Factor in how much time you can realistically dedicate, and how quickly you want to apply new skills.
  4. Market Demand:
    Research job postings, talk to mentors, or consult colleagues in your industry. Certain sectors may have a higher demand for specialized skills, while others value broad BPM knowledge. Understanding the market can guide you toward the certification that aligns with current and future trends.

Making the Most of Either Path

Whichever route you choose, supplement formal coursework with real-world application. Volunteer for projects where you can apply your new knowledge, and keep a record of your achievements to build a robust portfolio. You might even pursue multiple certificates over time—starting with a broad BPM credential and later layering on a specialist certificate as your interests or job responsibilities evolve.

BPM certification and specialist certificates each have unique advantages, from the comprehensive scope of a general BPM program to the deep dives offered by niche tracks like Lean Six Sigma or RPA. Ultimately, the right path depends on your career goals, your organization’s priorities, and the learning journey you want to embark on. By assessing these factors and choosing a certification strategy that aligns with both personal ambition and market demand, you set yourself up for long-term success in the ever-expanding world of BPM.

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