Data can tell us so many stories – we get to learn from it and make conclusions that we otherwise wouldn’t. The key to getting the most out of data’s capability to tell stories is to share those stories. This is why scientists, business people, sociologists and so on like to show us charts and talk about what they learned.
No matter what kind of data you are dealing with – industry research, public data or proprietary data – the best way to tell its story is to visually represent it.
This is where most misunderstandings happen. People think that they can just throw in a few pie charts into their presentation and that it would make it good. But, the key to getting it right is really just understanding the process.
Why do you need a visual representation?