For some time now, since a conference I ran in July on Agile and New Forms of Organization, I have been trying to get clear in my mind what the difference is between an “agile team” and a “cross-functional team”. Also, I recently participated in a cross-functional team looking at ways to improve the performance of corporate functions.

Cross-functional teams have been a feature of organisation since the 1960s, when Boeing first developed a new aeroplane using a multi-functional approach.  This successful experience was documented by Jay Galbraith, who called it a “matrix structure”.  It was the first documented use of matrix organisation ideas: in Boeing’s case a function/project matrix.  At various points in time since then, cross-functional teams have been much written about and much used.

So what is new/different about Agile compared to cross-functional teams?  Here is my list

Content marketing is all about producing quality content and making it reach your target audience. It’s a sort of strategically planned content development which is supposed to lead to profitable actions by the customers. The traditional “heads-down” content production is how things were done before Agile. Now, Agile is bringing in some serious changes.

When we’re talking about Agile marketing, we’re talking about innovation. It represents a non-traditional approach to work organization and structure, which makes room for positive changes and better workflow. In order for you to understand how going Agile works in content marketing, we’ve prepared useful facts and explanations. Let’s take a look. 

The Development of Agile