Gregg Rock interviews Ed Hunt in November 2021.

GR: ED, you brought up a great topic the other day when we were speaking and I thought we’d circle back to share that information with our community. We were talking about the essential elements to enable execution, and you described it as three legs of a stool—can you explain that concept to our members?

EH: If you look at what it what it takes to execute a complex digital transformation, organizations understand and appreciate the need for technical architects. We’re using new tools, and we need experts in those technologies—that’s been the case for 40+ years now. And, organizations have deep capability in program management—they understand that resources have to be managed, schedules have to be aligned, risks have to be managed—but in too many organizations, the focus on business architecture is the gap, which is the third leg of the stool.

GR: Can you give our Members an example of an organization you worked with where the application of the Business Architecture practice made a difference for them?

SL: A few years ago, I worked as a Business Architecture consultant for a health insurance provider. The insurance business, and health insurance is no different, is driven by rules. For example, if you’re in X insurance plan, then you have access to X benefits, you pay X amount in a premium, X amount is your copay, X amount is the maximum limit of what the insurer pays. And, under certain circumstances, you may also have these other benefits such as if you’re a woman, then you may have maternity related benefits. And, we may cover X procedures, but only with pre-approval, and if your doctor is in our network then we may cover more, otherwise we cover less.

Gregg Rock interviews Ed Hunt in November 2021.

GR: How does business architecture improve business outcomes?

EH: That’s another very important question, Gregg. Business architecture doesn’t define strategy, but it is often a key enabler to enhance and extend it.

In addition to closing gaps in the requirements by using models and to improve communication, business architecture practices enhance and enable the strategy by maximizing the investment in technology. Sometimes that’s through establishing common services, understanding that these capabilities can be used and leveraged across the organization, but they also play a critical role in understanding how to apply the new technology in a way that’s specific to the operational complexity of this business, in a way that increases operational efficiency, and in a way that drives customer satisfaction.

GR: I wondering as practitioners, what do you think that we can do to help raise the profile of the Business Architecture discipline?

SL: Well, success in Business Architecture just like in any other discipline, is to a large extent, a matter of attitude. In my view, business architects need to approach every new client and every new assignment both with optimism and with curiosity. But, also with an understanding and an acceptance of the fact that they will have to provide a good dose of education as to what Business Architecture is, how it relates to IT, how it relates to strategic planning, and so on.

Gregg Rock interviews Ed Hunt in November 2021.

GR: The question I have for you is, why is business architecture so important to IT delivery?

EH: Well that is obviously an important question. Today’s businesses are a collection of independent, complex operations organized to provide value to the customer. And, each business entity is competing within the larger business ecosystem in order to offer a unique value proposition and then remain relevant to the market.

No longer are we just audit using technology to automate existing process document and automate existing processing, we’re using it to drive transformation. And, as I like to say the transformed organization, by definition, doesn’t exist.

We have to convert from de-scribing to pre-scribing, and that’s the critical role of the business architect.