A 2015 McKinsey report states that advanced analytics will be used three times more often in 2020 than today. That’s just 4 years from now. The report also states that insight-driven companies out-perform peers. But the trick lies in not just distinguishing relevant from irrelevant data or translating these data into insights. Those are simply “table stakes” and companies are expected to do those activities well at a minimum. What separates the achievers from their peers is their ability to translate these insights into “impactful frontline actions.”
We have the same goal as data scientists to provide actionable insights. We often hear this mantra of “actionable insights” from business architects. If not, you should familiarize yourself with this term right away. “Actionable insights,” we shall mutter with every breath we take.