We live in a process powered world and the only thing the customer is interested in is WIFM (What’s in-it for me?). Customers are tired of hearing phrases such as “customer centric” and “world class” and “service oriented”. If your process outcomes are not aligned to the customer’s goals and you do not provide an excellent service (note: not a superior product) – guess what?
How does this affect Enterprise Architecture?
If an organisation doesn’t change its way of developing products for more than 40 years, do we expect that organisation to stay in business for very much longer?