Fiona S., the chief operating officer of an multi-national industrial parts manufacturer, listens to Wayne, the vice-president of sales, present his group’s capital investment proposals for the coming year. Among the planned initiatives Wayne describes is the development of an online sales quoting tool. As Fiona listens to Wayne run through the list of proposed features that the tool will include, a thought occurs to her:
Didn’t the Customer Service group propose a CRM initiative that touched on similar things just last week?