Business Agility is the ability to run profitably in changing economic conditions by producing high-quality, customer-focused goods and services. Theorists in business management and technology agree the key to achieving agility is in a focus on business processes.
For instance, In the February, 2007 issue of Harvard Business Review, “How Managers’ Everyday Decisions Create or Destroy Your Companies Strategy”, Bower and Gilbert describe intransigence of sales personnel at dealerships for a leading automotive manufacturer.