Introduction: Seldom a hot topic now, quality was the holy grail for business fifteen to twenty years ago. At the time, the automotive industry was learning the hard way from Japan that buyers could recognize quality and appreciate it enough to make it a priority in choice-making. The lesson was largely framed through the lens of manufacturing and the concepts of quality control developed by Edwards Demming – a prophet embraced by the Japanese, ignored in America and, suddenly, as important at home as he was abroad.
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