Author of Customer Focused Process Innovation: Linking Strategic Intent to Everyday Execution
For any organization to prosper, its leadership must drive bottom line results, expand the product offerings, and identify opportunities to better strategically position the organization. But all too often they look to trendy business practices or copy the competition. They don’t know the answers to basic questions: How do things really work and fit together in this organization? What does the customer really want from us? Who really does what and where do I fit in? How can I move the ball forward? Without these answers, the organization’s innovation capabilities are limited.